I have mentioned before that I have been a fervant follower of Dan S. Kennedy since 2005. I appreciate how he thinks, especially when he writes on how a single shift in perspective can change the way we look at marketing, the economy, politics and at life in general.
I have written before how a simple change in your perspective, when applied to gratitude, can become a powerful force in your life. Today’s post is from one of Dan’s articles that demonstrates how perspective is applied by some who can visualize opportunity where the next man sees none.
Seeing What No One Else Can See
By Dan Kennedy
“Wealth comes to the man who can see the potential for wealth. – Napoleon Hill
Does this seem goofily obvious? Maybe it is. But then why are so few people rich in a place and time of virtually unlimited opportunity? The fact is, most people see things only as they are.
I live in a luxury resort community developed by a guy who made his mark and his fortune creating such communities in areas of cities no one else saw as a valuable; in low income areas, up the sides of craggy mountains with no flatland to build on. The great visionary entrepreneurs like Walt Disney and Bugsy Siegel and Sam Walton had few personal characteristics in common, but they all had this prized ability to see what others could not even imagine.
I think the first place you have to be able to see potential for wealth is in the mirror. Most people look in their mirrors and see someone destined to finish as is. They do not see a millionaire waiting to hatch. There is no doubt in my mind that the picture you see of yourself virtually governs what you become. If wealth is on the agenda, you’d better see a wealthy person, a wealth magnet, a person deserving of wealth in the mirror.
Then comes the ability to identify the opportunity in a given set of circumstances where most others are unable to spot it.
There are “formulas”, by the way, that keep getting applied in slightly different ways, over and over again. Consider the trend of the past ten years or so, largely led by just a couple of development companies, of going into decrepit downtown industrial areas, converting warehouses and abandoned docks into entertainment areas full of restaurants, night-clubs, offices – like The Flats in Cleveland, Inner Harbor in Baltimore, etc. I’d call this the “Ugly Duckling Model”, getting rich by turning ugly ducklings into swans. Conrad Hilton started out by taking on aged dowagers hotels and transforming them. Al Davis did it successfully during the glory days of the Raiders by taking on “outlaw” players nobody else wanted. A few years ago, I was walking through an arts-and craft show somewhere and stumbled across a guy doing a pretty brisk business selling planters made out of old, worn out cowboy boots he’d rehabbed and decorated – as I recall at about $100 a hit. Look around, you’ll see this Formula at work.
DAN S. KENNEDY is a serial, multi-millionaire entrepreneur; highly paid and sought after marketing and business strategist; advisor to countless first-generation, from-scratch multi-millionaire and 7-figure income entrepreneurs and professionals; and, in his personal practice, one of the very highest paid direct-response copywriters in America. As a speaker, he has delivered over 2,000 compensated presentations, appearing repeatedly on programs with the likes of Donald Trump, Gene Simmons (KISS), Debbi Fields (Mrs. Fields Cookies), and many other celebrity-entrepreneurs, for former U.S. Presidents and other world leaders, and other leading business speakers like Zig Ziglar, Brian Tracy and Tom Hopkins, often addressing audiences of 1,000 to 10,000 and up. His popular books have been favorably recognized by Forbes, Business Week, Inc. and Entrepreneur Magazine. His NO B.S. MARKETING LETTER, one of the business newsletters published for Members of Glazer-Kennedy Insider’s Circle, is the largest paid subscription newsletter in its genre in the world.